![]() ![]() It explores how we physically see and process color and how we emotionally and intellectually process it. ![]() Over the years, our culture has harnessed the knowledge of this theory to create products and marketing that affect our daily lives.Īs you delve deeper into color theory, it can explain how humans perceive color in great detail. One thing that impacts how we interact with things every day is basic color theory or the science and art of using color. Humans have an incredible way of understanding and applying what we learn to enhance the world around us. And we’ll touch on color theory for designers. We will cover color psychology in marketing with examples. In color theory, colors are organized on a color wheel and grouped into 3 categories: primary, secondary, and tertiary colors.Ĭolor physiology in branding is vital. The color theory explains how humans perceive color and the visual effects of how colors mix, match, or contrast. The principles of color theory and color theory psychology in digital or print media can increase your response rate. Today it makes sense to understand color theory, including color theory for designers.
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